Curriculum Vitae

Education

    University of California, Irvine | 2020
    Bachelor of Science, Physics
    Dean's Honor List 2020

Work and Volunteer Experience

    Media Analyst | Fallon Groupe | 2021-Present
      Strategize measurement plans and experiments for wholistic digital marketing outcomes
      Conduct extensive data analysis and evaluation of media campaigns, resulting in the identification of key insights and recommendations to optimize clients' advertising strategies
      Collaborate with cross-functional teams to develop and implement measurement frameworks, ensuring accurate tracking and reporting of media performance metrics
      Spearhead the development of tailored reports and dashboards, providing clients with actionable insights and visually compelling representations of media campaign performance
      Planned, led, and delivered automated internal processes, eliminating 6 man hours per client per week.
    Digital Media Analyst | 565 Media | 2020-2021
      Reported actionable, statistical, and analytical insights to clients for effective strategy in the digital media space
      Analyzed and processed client data sets using Python and Excel
      Strategized and implemented A/B testing for improved client cost efficiencies in social and SEM channels

    Undergraduate Researcher | University of California, Irvine | 2019-2020
      Conducted primary and secondary biophysics research using PET nanopore rectifiers
      Collected and analyzed experimental data to inform future experiments

    Teaching Assistant | Cypress College | 2019-2020
      Earned CRLA Mentor Certification 2019
      Facilitated supplemental learning sessions for Physics 223
      Mentored student for improved performance in the course

    Volunteer | OC Animal Care | 2016-2017

    Volunteer | Habitat for Humanity | 2016-2017

Software and Applications

    Tableau

    PowerBI

    Google Analytics
      Universal Analytics
      GA4

    Google BigQuery

    Google Data Studio

    Google Tag Manager

    Adobe
      Photoshop
      Lightroom
      Illustrator

    G-Suite
      Docs
      Forms
      Sheets
      Slides

    Microsoft Office
      Word
      Excel
      Outlook
      PowerPoint
      Teams

    Mathematica

    pgAdmin4

    Visual Studio

Python Skills

    Libraries
      Beautiful Soup (BS4)
      Matplotlib
      Numpy
      Pandas
      Plotly
      Psycopg2
      Scikit Learn
      Seaborn

    Data
      Analysis
      APIs
      Cleaning
      Exploratory Analysis
      Visualization
      Web-Scraping

    Machine Learning
      Linear Regression
      Logistic Regression
      K-Nearest Neighbors
      Decision Trees
      Random Forests
      Support Vector Machines
      K-Means Clustering

SQL Skills

    PostgreSQL
    SQLite
    BigQuery SQL
    Databases
      Creating
      Altering
      Querying

Other Languages

    C++
    CSS
    HTML
    LaTeX

    Familiar With
      R
      Java
      C#

Relevant Coursework

    Mathematics
      Linear Algebra
      Multivariable Calculus

    Physics
      Data and Error Analysis in Physics
      Statistical Physics
      Thermal Physics

    Programming
      Programming and Data Structures in C++

Shirley K Data